Preparing To Sell
Selling a home can be a complex, high-stress, and time-consuming endeavor. The process involves knowing which home improvements result in the highest return on investment, hiring and overseeing vendors, staging the home to present a certain lifestyle, correctly pricing the home to attract buyers, marketing the home, negotiating offers, and closing the transaction. Lindsay eases the seller's burden by following the below strategic selling steps:
Evaluate Your Home's True Value
As the initial step in listing your home, Lindsay systematically analyzes the current trends and local market conditions where your home is located. Relying on her own experience in the market and technology tools such as RealValuator, Trendgraphix, FMLS, Collateral Analytics and Case-Shiller, she is able to provide you with an understanding of and comprehensive picture of the local market dynamics. Proximity to schools, parks, shopping and transit can play a significant role in determining your listing price and Lindsay incorporates those factors into her analysis. You and Lindsay will review her market analysis together to determine the pricing strategy for your home.
In addition to analyzing the local market, she objectively evaluates the features of your home and creates a plan for preparing the home for sale. A home that is in its top condition (from a repair perspective) and shows well (from a design and cleanliness perspective) is going to attract more qualified buyers and leave less points open for negotiation. By ensuring that these points of negotiation are minimized on the front end, the sales price is maximized and the selling process, due diligence and closing are much more seamless, efficient and enjoyable.
Developing a Story of Your Home and Selling the Lifestyle
Following the review of the condition of your home, you and Lindsay will work together to create the “Story of Your Home.” She doesn’t just sell a 5 bedroom, 5 bathroom product, she is selling a lifestyle that buyers want to be a part of. Developing a value proposition for the property that highlights the personal story and uniqueness of your home brings the home to life and increases the opportunity for a buyer to establish an immediate connection to your home.
Preparing Your Home to Sell
Lindsay provides a complimentary staging consultation with a staging professional. The stager will make suggestions regarding potential improvements, suggest furniture placement, and add details that can enhance the home's value. Fully preparing your home for sale can make a considerable difference in the time it takes to sell it. According to the Real Estate Staging Association, in controlled tests selling identical homes, professionally staged vs. those not staged, the non-staged houses sold in 102 days, while the staged houses sold in 45 days. It really works and allows buyers to visualize their own lifestyle in your home.
Maximizing Your Home's Exposure
Once the condition of your home has been prepared for listing, the pricing strategy has been agreed upon and the Story of Your Home has brought the property to life, Lindsay will use creative and conventional marketing principles to develop and implement a marketing strategy unique to your home and the lifestyle we are selling. The initial step in this process is determining the target market for your home and the most effective way to access this target market. Lindsay's marketing strategy will incorporate the use of online, print, and face-to-face marketing and advertising that is directed towards this target market, other agents and corporate relocation clients.
Since a picture is worth a thousand words, Lindsay only uses professional photographers for capturing the light throughout your home and its unique features and beauty. Lindsay uses professional graphic designers to create custom brochures featuring images and eloquent descriptions of your property. A compelling online presence is a critical part of any home marketing strategy. Therefore, your home will have optimal online exposure on over 40,000 websites, video sites, social media sites and mobile sites across the world; all local real estate company and agent websites, international and national real estate sites such as Zillow, Realtor.com and Trulia. Additionally, since Berkshire Hathaway Home Services Georgia Properties is the leader in corporate relocation services in Atlanta, the home will have exposure to potential buyers relocating from out of state. In addition to all of the free online marketing utilized by most agents, Lindsay also uses paid Facebook ads to bring even more attention to your home.
Lindsay makes information about your home easily accessible to buyers. She markets homes listed over $450,000 with her custom designed, innovative, interactive Digital Home Experience, which is primarily promoted through social media. Home features, photos, community videos and information, maps, links to local schools are all featured on the custom website for the home.
If you are selling a luxury property, Lindsay's membership in the Institute for Luxury Home Marketing gives her access to Wealth Engine, the leading provider of predictive marketing analytics, audience development and wealth intelligence services to nonprofit organizations, financial services, and luxury brands. The Berkshire Hathaway Luxury Collection brand is featured in local, national and international high-impact publications targeting the affluent market and the Elegance Collection is an additional multi-dimensional luxury listing strategy for only qualifying properties.
Negotiating and Closing the Sale
Lindsay's negotiation techniques and style that she honed during her years as a lawyer practicing commercial real estate law will be essential in securing the best possible outcome for you. Lindsay is skilled at identifying and handling potential obstacles during the due diligence period. Her legal background gives her a unique competitive advantage by allowing you to know what your rights are at every step in the negotiation and closing process. Lindsay is committed to finding and securing the best transaction for her clients and uses knowledge, experience and passion to achieve the results her clients deserve.