COMPLIMENTARY HOME STAGING - Staging a home ensures that a buyer can visualize their own lifestyle in the home and not get distracted by the seller’s décor and personal items.
PICTURES - State of the art HDReal photography technology is used to capture the view through the windows of the home, create crisp images and has been proven to achieve more than two times the number of showings than other professional photographers’ images.
CUSTOM VIDEO - Custom drone videos are used to highlight unique feature in luxury homes.
ZILLOW WALKTHROUGH VIDEO - This two-minute video allows the listing on Zillow to be more prominently promoted than other listings on Zillow without walkthrough videos.
VIRTUAL TOUR - Allows buyers to better understand how the space is defined.
PROPERTY DESCRIPTIONS ON FMLS AND ZILLOW - Instead of just listing basic characteristics of the home, it is more effective to create imagery by articulating how someone might live in the home. Zillow allows an agent to include additional information about what they like about the home, which is a great opportunity to elaborate on the lifestyle in the home.
CUSTOM HOMEBOOK - The story of the property is brought to life through pictures and words creating imagery of how to live in the home.
OPEN HOUSES - Change the last line to say: It is also an opportunity to answer buyer questions.
BROKER CARAVAN - Agent caravans allow the home to have maximum exposure to agents who have buyers looking in the area and price point and for agents to hear the story of the home directly from the listing agent.
SOCIAL MEDIA HEADLINES - Using unique and catchy headlines on moving photo carousels captures people’s attention on Facebook and Instagram.
SELLER WRITTEN HOME BIOGRAPHY - The seller reflects on why they have enjoyed living in the home and neighborhood. This is an excellent opportunity to connect to the buyer, who might have a similar vision for their family in the home (ie. How the parent has enjoyed raising their children in the home).
MAXIMUM INTERNET EXPOSURE - The home is featured on 40,000 Web, Video, Mobile sites and is given priority on the Berkshire Hathaway Home Services Georgia Properties website.
INTERNATIONAL MLS - The home is available to be seen in 103 different languages and several other international websites, including Jawaii in China.
TARGETED AGENT COMMUNICATIONS - Top agents who sell homes in the area are contacted via phone, email and text with information about the listing, invitations to caravans and price improvements.
HIGH-END PUBLICATIONS - Frequent exposure in Seasons Magazine, Modern Interiors Magazine, Perimeter North Living.
PERSONAL FOLLOW-UP - All agents are personally communicated with either during the showing or afterwards to gain feedback.
IN-PERSON SHOWINGS - Certain homes will always be shown by appointment only with listing agent on-site to answer questions, show features and explain lifestyle of the home.
CUSTOMIZED HOME RESOURCE GUIDE - School information, list of upgrades, utility costs and neighborhood information are compiled to give buyer a snapshot of the home and community.